Aidijuma London Modest Fashion Week

So for London Modest Fashion Week 2017 / Muslim Lifestyle show we worked with Aidijuma Malaysias No. 1 Scarf brand

As the brand CEO Datin Norjuma is currently working on a very important project in Indonesia she was unable to attend so this is where we stepped in to provide a seamless event from beginning to end with the help of the team in Malaysia of course

check out some of the activities and fashion show pictures below taken by Natalia Smith

Brand Ambassodor Farah and Backstage Hijab stylist Nabila

World Hijab Day Event in London

5th Feb 2017 World Hijab Day in London

these Hijabs were exclusively designed by Aidijuma for World Hijab day was worn by all the fashion bloggers to show unity and love for women all around the world that wear hijab


meet World Hijab day Ambassador BubbleGumHijab and Aisha Rahma



here are modest Fashion Bloggers Ina and Robin


meet humanitarian blogger Asoomi


Meet Fashionista Raza


group Love with Manoosa Asoomi and Asma


Sisters Fatumina and Sabrina


Hijab Styling by Aisha Rahman


Last but not least Group shot off all the fashion bloggers that attended the event


we want to say a BIG thank you to our Photographer Fizzah and all the bloggers that attended our event BubbleGumHijabAisha RahmaManoosa, Asoomi, AsmaInaRobinFatuminaSabrina, Yasmin, Fatima, Nafeesa, Romy and Khadija

and a very special thank you to BubbleGumHijab for putting this event together


@worldhijabday x @aidijuma event in #london #worldhijabday

February Theme

Aidijuma Scarf
#scarfwithsoul – “wear it as you“

SANROUF London Bloggers’ Luncheon

SANROUF London has just launched their debut collection.

They are a modest fashion company based in London, that pride themselves as an affordable modest fashion range. To celebrate this, they organised a bloggers’ luncheon with the help of Modest Fashion London.

It was a beautiful event set in an elegant setting. We would also like to thank Faiza of Generation M for suggesting the venue.
We were happy to be part of this occassion. Here is a short video on SANROUF London.

You can also check out our blogger’s pictures on our instagram.
Here are bloggers:

Hijabi in London‘s blog with video on the event and

Yasminsintro blog entry.

#bloggershangout at Sweets Mile End

Who doesn’t love desserts? We sure do! There’s plenty halal dessert places around London- we think we hit a gem at last weeks #bloggershangout by our MFL Team.

The place itself was picture perfect

Food of course, even more amazing:

Alto Shake: “the Shard”
One of the waffles
Delicious strawberry and tropical mocktails
One of the cookie doughs
Spot the Ferrero Rocher Cheesecake and the other Alto Shake: “the torch”
A feast for the eyes

Lets have a look at some of the bloggers who joined in the dessert fun. Don’t forget to check them out on instagram.



Check out @yasminsintro‘s review here , @curlyfrieskprays‘ here &

@hijabi_in_london‘s review here

Aatiya London Launch Party

Aatiya London is a modest fashion clothing line launched on 28/08/2016

Aatiya London #womenofcultures campaign for modest wear, Despite muslim women coming from different cultures and religious traditions, muslim women  share 1 things in common when it comes to clothing “modesty”

we were really excited to work with this new brand, this was our first launch party and here are some pictures that were taken by Sharm photographer and traveler.


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Aatiya London Design Project with BubbleGumHijab

Our marketing team came up with this design concept for Aatiya London to collaborate with bubblegumhijab a London based bloggers.

this was a great opportunity for both Aatiya London and bubblegumhijab to collaborate with each other and learn from each other, we would love to work with other UK and Europe based bloggers and give them an opportunity to design for brands if you are interested please e-mail us on:


here is a mood board that bubblegumhijab submitted for this projectstory board_by bubblegumhijab_01 story board_by bubblegumhijab_012 story board_by bubblegumhijab_013

Aatiya London behind the business

We really loved working on this project, Aatiya London is a creative entrepreneur it was important that the client focused on setting up the backbone of her business from design to manufacturing with very little time for social media our team of experts jumped right in.

Our inhouse graphic designers created the artwork for the initial social media post and our social media manager took over Aatiya London’s account to set high standards for Aatiya London instgram account, it was very important that their social media to be the same standard as their clothing.

Our graphic designers went for a simple look only showing snippets of the design so not too much of the products would show until the BIG launch

here are some e.g. of what we did for Aatiya London

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closer to the launch date it was important for customers to see the collection so our inhouse graphic designers decided to go for a more creative approach, displaying the clothing and making sure the brand was visible

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Our business associate Atiya PR put together these amazing videos for Aatiya London


Meet and Greet with Mode Edits

We had the pleasure of organising this exclusive event for Mode Edits from Malaysia 13 brand collaboration


Group photo with ATIYA PR, Sakura Malaysia, Modvier and our Beautiful London Bloggers, or as Mode Edits like to call them “London Royals”

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We enjoyed lunch at Aubaine Mayfair, just behind Chanel and Dior.

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All our London Bloggers were given personalised goodie boxes courtesy of all 13 brands that participated.


Here are our bloggers trying out some of the products they received; Zahra Rose trying on fccmalaysia


BubbleGumHijab trying on fccmalaysia


Appreciating her box of goodies, including the exquisite fabric from Giofabrics

Anaa Nourin with Sakura Malaysia Bag

Romy Ahmed wearing scarf on her shoulder and @ilhamechenta turban.


Also admiring her perfume from 

Hannah MK wearing Sugarscarf (Pretty Please)


Asma wearing Sakura Malaysia bag


Aneesa wearing Aisyahalmashoor and Sakura Malaysia bag

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Aneesa donning this beautiful baju kurung from @jubahsouq

Gift box by benanghijau

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Group photo after the party is over with Sakura Malaysia, ATIYA PR, and Modvier

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We would like to thank all 13 brands for this wonderful collaboration: @fccmalaysia@kleiokualalumpur and of course not forgetting our partner ATIYA PR.