Aidijuma London Modest Fashion Week

So for London Modest Fashion Week 2017 / Muslim Lifestyle show we worked with Aidijuma Malaysias No. 1 Scarf brand

As the brand CEO Datin Norjuma is currently working on a very important project in Indonesia she was unable to attend so this is where we stepped in to provide a seamless event from beginning to end with the help of the team in Malaysia of course

check out some of the activities and fashion show pictures below taken by Natalia Smith

Brand Ambassodor Farah and Backstage Hijab stylist Nabila

World Hijab Day Event in London

5th Feb 2017 World Hijab Day in London

these Hijabs were exclusively designed by Aidijuma for World Hijab day was worn by all the fashion bloggers to show unity and love for women all around the world that wear hijab


meet World Hijab day Ambassador BubbleGumHijab and Aisha Rahma



here are modest Fashion Bloggers Ina and Robin


meet humanitarian blogger Asoomi


Meet Fashionista Raza


group Love with Manoosa Asoomi and Asma


Sisters Fatumina and Sabrina


Hijab Styling by Aisha Rahman


Last but not least Group shot off all the fashion bloggers that attended the event


we want to say a BIG thank you to our Photographer Fizzah and all the bloggers that attended our event BubbleGumHijabAisha RahmaManoosa, Asoomi, AsmaInaRobinFatuminaSabrina, Yasmin, Fatima, Nafeesa, Romy and Khadija

and a very special thank you to BubbleGumHijab for putting this event together


@worldhijabday x @aidijuma event in #london #worldhijabday

February Theme

Aidijuma Scarf
#scarfwithsoul – “wear it as you“

Bloggers Pre-Love Event

Bloggers Pre-Love Event

BLOGGERS PRE-LOVE event of the Year, expect HUGE deals from your favourite Bloggers. We will be packing the town with incredible mark downs on the best London Fashion this BLOGGERS PRE-LOVE event is not to be missed! If you are looking to freshen up your wardrobe then look no further – Our BLOGGERS PRE-LOVE event will be full of gorgeous clothing that you have seen your favourite bloggers wear on social media #ootd from a mix of clothing, accessories and beauty. Whatever your style, we will have it ALL and with incredible mark downs of 70-90% off RRP what more could you ask for!

Tickets are only £5.00 and we will be donating 100% of ticket price to charity first 100 guest on the day will receive a free goodie bag courtesy of AIDIJUMA
Remember doors will open at 11.00am

Venue: Westfield Stratford City, Holiday inn 3rd floor
Time: 11.00 – 17.00

WORLDHIJABDAY ambassadors Aisha Rahman (aka Modest Street) and BubbleGumHijab will be doing FREE hijab styling on the day

Come and join the sale of the YEAR.

thank you to our sponser

what is worldhijabday:


SANROUF London Bloggers’ Luncheon

SANROUF London has just launched their debut collection.

They are a modest fashion company based in London, that pride themselves as an affordable modest fashion range. To celebrate this, they organised a bloggers’ luncheon with the help of Modest Fashion London.

It was a beautiful event set in an elegant setting. We would also like to thank Faiza of Generation M for suggesting the venue.
We were happy to be part of this occassion. Here is a short video on SANROUF London.

You can also check out our blogger’s pictures on our instagram.
Here are bloggers:

Hijabi in London‘s blog with video on the event and

Yasminsintro blog entry.

Manchester Muslim Lifestyle Expo

Our team came to attend this exciting event. Of course we came for the fashion and outfits! …and we’re not just talking about the runway.

Here are our favourites. Let us know which ones caught your eye.

Nimra ( Instagram)👆🏼

Romy Ahmed ( Instagram)👆🏼

Zara from Modest Fashion Nigeria ( Instagram)👆🏼

Parese ( Instagram )👆🏼

Aneesa ( Instagram) , Zura ( Instagram), Charley ( Instagram)👆🏼

Madiha ( Instagram)👆🏼

Roshan ( Instagram)👆🏼

Uzma (Instagram) & Aisha Rahman (Instagram)👆🏼
And both Zeema and Helena Hussain as seen on our instagram page:👇🏼

Of course the show stoppers were the ones on the runway. Here are our top picks:

Beautiful most talked about jacket by Radiusite👆🏼

Aatiya London


We hope you enjoyed the pictures as much as we loved taking them.

Also, don’t forget to check out Hijabi in London’s blog on the event here.

#bloggershangout at Sweets Mile End

Who doesn’t love desserts? We sure do! There’s plenty halal dessert places around London- we think we hit a gem at last weeks #bloggershangout by our MFL Team.

The place itself was picture perfect

Food of course, even more amazing:

Alto Shake: “the Shard”
One of the waffles
Delicious strawberry and tropical mocktails
One of the cookie doughs
Spot the Ferrero Rocher Cheesecake and the other Alto Shake: “the torch”
A feast for the eyes

Lets have a look at some of the bloggers who joined in the dessert fun. Don’t forget to check them out on instagram.



Check out @yasminsintro‘s review here , @curlyfrieskprays‘ here &

@hijabi_in_london‘s review here

Aatiya London Launch Party

Aatiya London is a modest fashion clothing line launched on 28/08/2016

Aatiya London #womenofcultures campaign for modest wear, Despite muslim women coming from different cultures and religious traditions, muslim women  share 1 things in common when it comes to clothing “modesty”

we were really excited to work with this new brand, this was our first launch party and here are some pictures that were taken by Sharm photographer and traveler.


4.11 AE37 (1)AE38 AE52AE45   AE50  AE62  AE74 AE86 AE88AE49AE46

Aatiya London Design Project with BubbleGumHijab

Our marketing team came up with this design concept for Aatiya London to collaborate with bubblegumhijab a London based bloggers.

this was a great opportunity for both Aatiya London and bubblegumhijab to collaborate with each other and learn from each other, we would love to work with other UK and Europe based bloggers and give them an opportunity to design for brands if you are interested please e-mail us on:


here is a mood board that bubblegumhijab submitted for this projectstory board_by bubblegumhijab_01 story board_by bubblegumhijab_012 story board_by bubblegumhijab_013